I worked directly with SG’s founder to conceive the theme for this photo shoot and content series. I collaborated on set with the prop stylist and photographer to create the vision for all imagery used in the series. I also selected and managed all product pulls as well as wrote all accompanying articles and social media promotion for this 7-story series.

I worked with NBC.com Style Editor Emily Sher to ideate this segment idea, then selected themes and looks for the segment, obtained all garments and accessories from brands and PR companies, and styled looks for each model. Click image to watch segment video.

I worked with NBC.com Style Editor Emily Sher to ideate this segment idea, then selected themes and looks for the segment, obtained all garments and accessories from brands and PR companies, and styled looks for each model. I also wrote the accompanying article for Today.com. Click image to watch segment video.