A BIT ABOUT ME…
I’m an accomplished and proven writer/copywriter with experience across all digital platforms. From big-picture campaign concepts to granular product copy details, it thrills me to deliver smart, creative and delightful writing at all points of the consumer experience.
Currently, I am the Creative Content Manager at MCR Hotels, a New York City-based hotel group. I ideate and execute copy and content for on-property collateral and marketing materials — this includes everything from custom cocktail menus to press releases, email marketing campaigns and multiple social media accounts.
At Oura Ring, I worked on a wide array of marketing initiatives — including campaign copy for the brand's global collaboration with Gucci — across web, social media and paid ads.
During my three-year tenure at J.Crew, I wrote web feature stories, headlines and taglines, social captions as well as thousands of SKUs of product copy and hundreds of paid ads. These marketing and branded pieces included crewcuts, as well as women’s accessories, and all sale collateral.
Prior to these roles, I spent more than seven years as a freelance and on-staff editorial writer and editor for publications like InStyle magazine, Teen Vogue, NBCNews, Bumble and The Today Show. From pitching and ideating my own stories to top-editing fellow writers, I gained invaluable experience bringing the voice of a publication or brand to life.
the blog
From 2009 to 2019, I ran a successful fashion and lifestyle blog, SHUT UP I LOVE THAT. The site was a space for me to share personal style tips, travels and musings on life in New York City. I posted weekly original content and collaborated on projects with Westin Hotels, Crest, Templeton Rye, PopSugar, AOL, Lyst, General Motors, Paige Denim, Framebridge, Ugg Australia, and Proof Eyewear among others.
SHUT UP I LOVE THAT was featured in The Wall Street Journal, New York magazine online, StyleCaster, AOL StyleList and The Huffington Post, among others.
Unfortunately, the archive has recently been lost to the black hole of the internet.
Previous Editorial Work
As the Fashion and Menswear Editor of both Lifestyle Mirror and The Luxer, I spent more than two years creating original and engaging content in the luxury fashion space. I covered topics ranging from menswear to runway trends, shopping tips, celebrity style, news and profiles.
My first full-time job in New York from 2011 to 2013 was as the Senior Editor for Independent Fashion Bloggers, a content producer, global community and resource for thousands of fashion bloggers looking to grow their blog into a business. I produced daily content that touched on self-publishing topics including coding, photography, writing, ethics, affiliate marketing, social media and more. Twice a year, myself and the IFB team (all five of us) would fund, plan, organize and run IFBcon, the first conference of it's kind—aimed specifically at educating fashion and lifestyle bloggers and helping them network with peers and businesses.