Creative content leader and brand voice expert with 15+ years of experience spanning fashion, hospitality, lifestyle and tech. Proven track record of leading cross-functional campaigns—from high-impact brand launches like GUCCI x Oura to digital strategy for J.Crew’s $105M email program and award-winning hotel portfolios. Skilled in project management, creative direction, and full-funnel copy and content execution that moves the needle. Thrives in fast-paced, collaborative environments where creativity meets results.
Freelance editorial clients include InStyle, Teen Vogue, Bumble, NBC News, The Today Show, The Spruce and Style Girlfriend.
OURA RING campaign work
In May 2022, I worked on the global GUCCI X OURA campaign as part of Oura Ring’s in-house creative team.